GM spurns pricey SuperBowl ads
France24 - 6 hours 29 min ago
General Motors said Friday it will skip the next SuperBowl advertising extravaganza because ads cost too much, just days after it pulled online ads from social network Facebook.GM, the nation's largest automaker, was one of the biggest advertisers on this year's Super Bowl, American football's champ ...

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AP - GM decides Super Bowl ads are too expensive - 9 hours 34 min ago

DETROIT (AP) -- General Motors says that it costs too much to advertise during the Super Bowl....

Reuters - GM passes on running TV ads during 2013 Super Bowl - 10 hours 15 min ago

(Reuters) - General Motors Co will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company said it was dropping paid ads on Facebook.

Wall Street Journal - GM Bows Out of Super Bowl - 10 hours 37 min ago

General Motors has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.

Indiatimes - FB now a $100 bn company; investors 'like' Facebook shares - 11 hours 16 min ago

FB now a $100 bn company; investors 'like' Facebook sharesFacebook is valued at 109.36 bn after it raised a whopping $16 bn in a much-trumpetted IPO billed as America's second-largest ever, eclipsing the likes of GM and Citigroup.

France24 - Australian Holdens to return to US streets - 23 hours 49 min ago

Automaker GM Holden Friday announced the Australian built and designed Commodore will be sold in US as the Chevrolet SS, with a racing version competing in the NASCAR series.Holden, an Australian subsidiary of US giant General Motors, said a limited production version of the top-of-the-range car ...

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NY Post - GM no longer feeling Super - 1 hour 35 min ago

General Motors stunned Madison Avenue for the second time in a week, saying yesterday it will not advertise during the telecast of the 2013 Super Bowl. Earlier this week, the car maker said it would discontinue its $10 million ad buy on Facebook. The company, which went bankrupt and then...

Seeking Alpha - GM Could Sink Another 15% By 2013 - 6 hours 34 min ago

General Motors (GM) is the world's largest automaker. In some ways, GM could be considered to be a new company. The new GM is a smaller and much more profitable company than the old corporation that entered into bankruptcy in 2009. The current GM, has a market cap of $34 billion, and in 2011, the ...

AllThingsD - GM Doesn't Like Old Media, Either - 9 hours 53 min ago

Earlier this week GM said it wouldn’t buy any more Facebook ads. Today’s news: It’s not buying any Super Bowl ads, either. As the Wall Street Journal points out, this isn’t the first time the carmaker has taken a pass on the game — it also bowed out in 2009. But the ...

Zacks - GM Recalls Aveo in China - Analyst Blog - 10 hours 20 min ago

This is the third vehicle safety recall of GM in China since December last year.

BusinessInsider - GM Pulled Ads After Facebook Begged It To Use Free Media (FB) - 17 hours 55 min ago

General Motors pulled its entire $10 million ad budget after Facebook executives urged the company to concentrate more on posting free content to its web page, according to Reuters. The account dovetails with BI's May 16 report, which noted that General Motors wasn't executing the basics -- posting ...

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WSJ Video - GM Won't Advertise in Next Super Bowl - 8 hours 39 min ago

General Motors has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Sharon Terlep has details on The News Hub. Photo: Reuters.